We're mothers... and fathers, sons, and daughters, friends relatives and neighbors, looking out for each other.
  And you.

We are...

 Respected

Since our founding in 1980, Mothers Against Drunk Driving (MADD) has received significant support from the general public in our mission to stop drunk driving, support the victims of this violent crime and prevent underage drinking.

MADD is…

• One of 100 best charities in America*
• One of three most credible organizations in the country**
• Best liked charity among women (No. 1), Caucasians (No. 1) and African Americans and Hispanics (No. 3)**
    *Worth Magazine, 2001
    **Chronicle of Philanthropy

 Rational

MADD does not respond to issues with a knee-jerk reaction. Our policies, programs and messages are based on solid, defensible science.

MADD is not against drinking for legal adults; however, we do support the legal drinking age because we want to protect young people from the serious dangers and consequences caused by alcohol both to themselves and to others. MADD is not a prohibitionist organization.

 Relevant

MADD has…

• 600 chapters (rural, urban, suburban)
• A presence in all 50 states
• 2 million in our ranks
• Diversity
• As many men involved as we have women
• Both victims and concerned citizens
• Youth

We do more than you think...

In addition to the more than 2,300 pieces of legislation we have worked to see passed, MADD has spent the last twenty years developing and providing:

• Direct victim services through our local chapters: things like court accompaniment programs and support groups
• Multimedia shows for elementary and secondary school kids
• Alcohol use prevention curriculum for grades 1-5
• Brochures and materials to victims, families, schools, students and concerned citizens

We reach…

Millions of young people and their parents with:

• Elementary school students, parents and educators with Protecting You/Protecting Me, our elementary alcohol use prevention curriculum, and our touring multi-media assembly programs
• Secondary school students, parents and educators with touring multi-media assembly programs, our Youth In Action leadership program, Youth Leadership Power Camps and more
• College students, parents and educators with our UMADD activism campus program

Millions of adults with:

• Our nationally recognized and long-running Tie One On For Safety holiday safe driving campaign
• Local designate a driver programs
• Victim impact panels organized to educate drunk driving offenders and their families
• www.madd.org, rich with national and state statistics, up-to-the-minute legislative activity, breaking news and online victim support
• Award winning Driven magazine, reaching 2 million readers annually
• Consumers have proven they will patronize businesses that support a cause.

“Aligning yourself with MADD can make a difference with your customers, your community and your bottom line.”

Working with MADD… What’s in it for you?
A 2002 Cone Roper survey concerning consumer spending habits showed that 65 percent of those surveyed were likely to switch brands, when price and quality are equal, to support a cause. And 80 percent said that a company’s commitment to causes is important when they decide what to buy and where to shop.  In the current corporate climate, consumers are looking to support businesses that give something back.

Consumers will support businesses that give back.

The American public knows MADD. When Gallup asked what groups are working to stop drunk driving, unaided this is what they said:

   77% MADD *
   17% SADD
   8% DARE
   8% Law
   5% AA
   2% Church
   2% Teachers
       * Gallup Survey

“As companies seek to gain a competitive edge, cause-marketing partnerships are gaining momentum.”

What MADD Can Do For You
Aligning with MADD gives your company added credibility and increased power by:

• Increasing store traffic and sales volume
• Connecting with customers on emotional and logical levels to provide incremental value to the consumer and sales lift to your company
• Increasing partner distribution channels
• Increasing shelf space and point-of-sale display space with key retailers
• Winning national marketing and media awards
• Increasing consumer and media awareness during key time periods
• Giving national promotions ”local legs” through MADD’s network of chapters
• Mentioning your company during interviews in national media
• Attracting national and regional media attention during sponsor-driven media events
• Delivering targeted media campaigns with other MADD partners

Call MADD NoVA’s marketing department at 1-888-500-MADD to discuss sponsorships and how MADD can help your company meet its marketing and public relations goals.